The importance of Personal Branding

Before reading the following article about branding, let me give you a good new and a bad one. The bad one is even if you want or even if you don`t, you already have a personal brand. The good one is: if you will invest your time, energy and passion to showcase it, then it might bring you confidence, reputation and more clients.

But what Personal Branding Really Is?

Personal branding is the practice of finding your mission and sending messages to the world to achieve a specific outcome. Your own brand is a combination of skills and personal life experiences that make you a unique individual. The branding process looks at your vision, purpose, values and passions. Therefore, branding is also a personal development tool.

What are the benefits of creating a personal brand?

Develops Trustworthiness

Personal branding helps you in constructing your image as an innovator and skilled in your area of specialty. Likewise, you will have recognition in your area of expertise. You are establishing a lifelong impression and self-reward for your uniqueness.

Authenticity

Your personal brand is a competitive edge that separates you from your competition in the minds of potential employers or customers. The more you build your brand, the more you elevate yourself above your peers, and the less you have to work to convince people you are the solution to their problems.

Connection to the right audience

Building your credibility will help you get more online presence and public appearances.

Attain Confidence

Branding makes you legitimate that helps you in accomplishing things in life without much difficulty. You can focus more on your work while emphasizing quality. At the same time, you can benefit from the competence that brings you fulfilment.

Social media is the number one location that people look to when it comes to discovering new business, determining whether or not a business is trustworthy and investing their hard-earned cash into new products or services. Therefore, if you want to stay competitive, you must stay fresh and active in following trends and getting on top of them before anyone else does.

“We all have a personal brand whether we think about it that way or not. So, let’s be intentional about it. A strong brand to me means that your message is identifiable. When you have something you are known for, it lessens the perceived competition. That’s huge!” Kathy Klotz-Guest

References:

"Do It Now, Social Media Marketing 2020" by Christofer Clarke-Adam Preace

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